Last week I met a fellow...an entrepreneur.

As we exchanged information about ourselves, he mentioned doing business with Disney.

I asked - how did you get that done?

He told me the story...

Several years ago, he and his partner were enthusiastically going about building a business. They met regularly on Sunday evenings to strategize for the upcoming week. One Sunday night they were discussing the difficulty they were having 'making contact' with Disney. They had made numerous attempts to connect with the 'key contact', who happened to be female.

Numerous attempts, phone messages, etc - zero success.

Then, one Sunday evening as they were strategizing, they decided they would send a bouquet of flowers to the lady with a note 'From the guys who have been bugging you for a meeting'.

They sent the bouquet of flowers the following day.

That generated a positive response.

They met the lady at Disney.

Then they did the deal with Disney.

[What a nice little story and lesson on cold calling.]