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Name of author Rick Baker, P.Eng.
Founder & CEO of Spirited Investors

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The opinions expressed herein are my own personal opinions and not those of Spirited Investors Corpoation or any other company.

The Marketing & Sales Picture

by Rick Baker
on Aug 26, 2010
Recently, I created a picture to help me explain some of my thoughts about marketing & sales. A copy of The Marketing & Sales Picture is shown below.
 
In summary, the picture contains 5 pieces:
  • Marketing & Sales Entrepreneurship 
  • Marketing & Sales Management 
  • Marketing Action 
  • Sales Action 
  • A cross-hatched section where Marketing & Sales activity overlap
 
My intent was to provide a simple [as in Seeking Simple] picture that would serve several purposes.
 
The key messages behind the picture are:
  • We need a Picture to remind us business development work requires: 
    • Planning 
    • Integration and Coordination 
  • Marketing & Sales demand entrepreneurship. I have used the word ‘entrepreneur’ instead of the word ‘leader’ [I learned that from following Michael Gerber, the author of E-Myth, etc]. I define entrepreneurship as: having a vision for change and having the drive to keep pressing ahead with action aimed at that change.  
  • Marketing & Sales Entrepreneurship leads Marketing & Sales Management. Simply stated, there is a hierarchy and entrepreneurship wins over management. 
  • Marketing & Sales Management guides and controls Marketing Action and Sales Action. There are 2 major points: 
    • Marketing Action and Sales Action should not be done in isolation 
    • Marketing Action and Sales Action overlap 
  • Action: Action is so critical we should spell it out at least twice.

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Marketing & Sales

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The qualities of a good website

by Rick Baker
on Aug 10, 2010
A couple of weeks ago, a friend of mine shared some website thoughts with me.
 
The thing that really caught my attention was how emphatic he was and how he expressed his views in simple, clear words.
 
Here is the note I wrote to myself after the discussion.
 
The 4 things a good website must have:
  1. Interesting content...encouraging people to read on.
  2. Fresh content...giving people a reason to return soon.
  3. User-friendly commerce…making it easy for your clients to do business with you.
  4. Lots of contact options…making it easy for your clients to connect with you.
My friend shared many more details with me. I will write more details in future blogs. However, for now, Seeking Simple makes sense.
 
A link to Seeking Simple.

Tags:

CEO Thinking | Marketing & Sales

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