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Name of author Rick Baker, P.Eng.

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Do you have a "SELLING PURPOSE"?

by Rick Baker
On Jan 26, 2012

Business Leaders: do you have a Selling Purpose?

Here is the way Spencer Johnson1 presented this concept in 1985:

"MY SELLING PURPOSE

is to help people get

the good feelings they want

about what they bought

and about themselves."

He went on to add:

"I quickly reduce my stress

because I no longer try

to get people to do

what they don't want to do.

When I sell On Purpose,

it's like swimming downstream."

(I did not add the underlining...that was in the book.)

Now, that advice can apply to:

  1. Sales people,
  2. Leaders,
  3. Everyone who wants to sell an idea, &
  4. Everyone who wants to inspire other People.
I propose it be applied to all 4.
 
Leaders need Purpose...and they should do things On Purpose.
 
Leaders need to explain their Purpose to the People who are following. And, Leaders need to repeat, repeat, repeat...ideally, using sticky stories.
 
Leaders should aim to have less stress...that applies to them and to their followers...that only makes good sense...Right? Purposeful, focused action generates less stress than haphazard, unfocused fire-fighting...Right?
 
And, the bottom line...
 
People want to feel good.
 
 
Footnote:
  1. 'The One Minute Sales Person', Spencer Johnson (1985)
 
 
 

 

The Wonderful World of Sales

by Rick Baker
On Nov 25, 2011

As you can see from my book reviews, I just read a sales book and re-read an old one.

The two books are called:

Stop Whining! Start Selling!

Profit-Producing Strategies for Explosive Sales Results

&

Stop Selling & Do Something Valuable

 

Stop whining, start selling, stop selling, & do something valuable.

What end's up & what's a salesperson to do?

Welcome to the Wonderful World of Sales.

No end to the sales advice...almost all of which is good advice.

***

Question: Why so much appetite for sales advice?

Answer: Because, for most folks Sales just keep getting tougher and tougher.

***

I am working at creating a simple & fool-proof recipe to help Salespeople.

Here are the primary ingredients in my Sales-Success Recipe:

  1. A compelling and precise answer to this question: 'Why are you in a Sales role?'
  2. A definite Purpose...a clear picture of a Career Goal.
  3. An emphatic commitment to Self-Discipline.
  4. A commitment to Life-Long Learning...about People.
 
Footnotes:
  1. The answer to the question 'Why are you in a Sales role?' is always 'telling'. Few answers cut the mustard. So, we need to keep our eyes and ears open for the answers that do cut the mustard. [All the less-than-acceptable answers signal future failure in the making.]
  2. Sales must be done 'on Purpose'...it is as simple as that.
  3. Self-discipline is essential because Sales roles tug at the Salesperson's emotions and emotions pull and shake Salespeople every which way but rarely point them in the successful direction.
  4. Life-Long Learning about People...remembering, People really do want to buy...buying stuff - well that's a perk enjoyed by most human beings.

Tags:

Emotions @ Work | Marketing & Sales

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